Over the years there have been many failed attempts at creating an interactive cinema experience. Most ideas involved some sort of SMS entry and didn’t really achieve that two way interaction. The Germans have gone a step further. Introducing voice recognition into mix and having the whole group experience change as a result of a single viewer’s interaction, cinema goers can truly feel they are part of the entertainment. 13th street is a horror film (the perfect genre for this type of audience participation) where the trailer’s storyline is determined by a single audience member’s interaction with the movie’s victim. From the clip it seems the whole crowd is getting into the decision making which would only add to the usual tension created by a “hide under the seat” horror film. It’s a great way to promote a film.
I don’t think this could be extended to a full length feature as it would get a little boring, let alone the complication of filming multiple story lines,Â but it definitely makes for a more interesting pre-movie experience.
13th Street in Germany, the action and suspense channel, has been running movie trailers with a difference in cinemas and international film festivals, encouraging audiences to turn their phones on. In âLast Callâ, the first interactive movie trailer in the world, members of the audience are able to interact with the protagonist. The experience is set up with a flyer inviting viewers to send their phone numbers to a speed dial code when they buy their ticket. The moment the female protagonist takes out her phone to call someone who might be able to help her, the filmâs controlling software contacts one of the submitted mobile phone numbers. Once the viewer picks up, he or she hears the actress tell him/her she would be lost without him/her. He/she has to help her escape by choosing a path through the old, rundown sanatorium, helping her decide whether or not she should help other victims to flee the scene.
This year MassMedia and Traction decided to save the trees and deliver a Christmas message personally. Well via video anyway.
Check out the videos on our Xmas wish site
Do you have this view or similar from your front door. It could star in the âWhat is Yelloâ video being filmed in the afternoon of Friday 24th April. Need access for about an hour to film home delivery of a pizza. Let me know if you can help out. @driveyello #whatisyello
Mmmm must be Saturday. Ready to play soccer
My seven year old daughter is posting instagrams about venture capitalists. Too soon ?
Part of so many memories. Sad to see you go Richie. Top innings that!